AUSTRALIAN FITNESS COMPANY LAUNCHES INDUSTRY WORLD-FIRST BRAILLE LABELLING


One of the globe’s biggest names in supplements, Australian company EHPlabs, is leading the way in equal opportunity innovation with the introduction of Braille labelling. Launching 26th November, the packaging for the company’s re-invented OxyWhey Lean Wellness Protein will feature an industry world-first Braille label, detailing full product information and branding.

The labelling concept was borne from an early morning experience of EHPlabs founder, Izhar Basha. Unable to locate his glasses, he attempted to go about his usual morning routine involving consumption of EHPlabs products, but found he was unable to distinguish between the packaging so he could choose the product he actually wanted. Realising how small a struggle his experience was compared to those who are more seriously visually impaired, Izhar put the wheels in motion to create the industry’s first Braille labels.

Izhar says of the world-first, “Research* shows that over 131,000 Australians have partial or complete blindness and globally more than 36 million people are blind. EHPlabs has been founded on helping people on their health and fitness journeys, and Braille labelling means that rather than rely on the assistance of others, people are empowered to make their own choice and know they are getting the product they want.”

The OxyWhey Lean Wellness Protein Braille packaging will be made available to all 3,000 EHPlabs stockists globally and via the brand’s ecommerce site by the end of the year. In addition, part proceeds from the sale of the product will be donated to charities working to restore sight for under privileged children in developing countries globally.

Coinciding with the launch of the new labelling is the introduction of three new OxyWhey Lean Wellness Protein flavours – vanilla ice cream, peanut butter puffs, and delicious chocolate. A staple product in the EHPlabs international retail offering, OxyWhey Lean Wellness Protein is a high-quality protein powder that provides alkalizing vitamins and minerals, lactose eliminating enzymes for digestion, and gut health probiotics to optimize health, well-being and immunity⁠.

Ensuring their products are as high-grade as they claim, OxyWhey, along with all other EHPlabs products, has been independently third party tested by US based nutraceuticals and sports nutrition testing company Dyad Laboratory.

For further information about EHPlabs and to view their range of products, please visit https://ehplabs.com.au

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